5 Ways Women’s Brains Age Differently Than Men’s, And What It Means For Your Health

aging brains

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Despite what you may have heard, there’s no distinctly “male” or distinctly “female” brain. Sure, there are some structural differences in the brains of men and women, but they seem to fall along a spectrum rather than clustering around two endpoints.Still, study after study suggests that women outperform men of the same age on a wide range of memory tests, which makes you wonder what exactly is going on. Could there be a physical clue about women’s aging brains that accounts for this disparity? Here’s what we know about how men and women’s brains age differently. (Looking to take back control of your health? Prevention has smart answers—get a FREE book when you subscribe today.)

WOMEN HAVE A VERBAL MEMORY ADVANTAGE.

Women have a verbal memory advantage.

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Women have a verbal memory advantage.

In an October 2016 study published in Neurology, researchers found that even with the same amount of decline in the brain as men, women scored better on tests of verbal memory, or memory that has to do with words and language. Because verbal memory tests are the ones used in diagnosing dementia and Alzheimer’s disease, this advantage may mask early symptoms, says lead study author Erin Sundermann, PhD, assistant project scientist at the University of California San Diego School of Medicine. “At the score that indicates the start of verbal memory impairment on a clinical test, women are more advanced in the disease,” she says. This means that because of their better verbal memory, women are able to compensate for that decline in brain activity for longer, Sundermann explains, so they may be diagnosed later along in the progression of Alzheimer’s disease than men. However, experts aren’t quite sure what causes this advantage in women to begin with. Perhaps, Sundermann says, it has something to do with the way we learn. In cognitive tests where people are asked to memorize a list of words, women are more likely to recall the words by clustering them in groups based on their meanings, whereas men tend to recall the words in order, she says, but there’s little understanding of how this difference of styles leads to long-lasting memory benefits. The two hemispheres of women’s brains also seem to communicate better than the two sides of men’s brains, she says, which may also improve verbal memory.

Women’s brains shrink more.

Women's brains shrink more.
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Women’s brains shrink more.

A team of researchers from Finland and the UK reported in January 2016 that women lost more total brain volume than men over a study period of almost 9 years. The researchers tracked a small group of adults from age 34 to 43 and found women lost a greater percentage of their overall brain size than men from start to finish of the study. Research in older adults, ages 65 to 82, found a similar pattern of greater shrinkage in women’s brains.

But men’s brains shrink in different areas…

men's brains shrink in different areas

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But men’s brains shrink in different areas…

Yes, total brain size decreases more in women, but the sexes differ in where that shrinkage occurs. MRI studies have shown a bigger reduction in brain volume in the frontal and temporal lobes, which govern personality, emotion, and cognition, in men, compared to shrinking in volume of the hippocampus and parietal lobes, which are involved in memory, language, and spatial and visual perception, in women. (This simple habit makes your brain grow and cuts your dementia risk by 50%.)

…which could explain their higher risk of certain diseases.

men higher risk of certain diseases
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…which could explain their higher risk of certain diseases.

There’s still a lot experts don’t totally understand about how those physical changes in the brain tie into sex differences in memory changes or even full-blown disease. Women have higher rates of Alzheimer’s, while men have higher rates of Parkinson’s, for example, and perhaps it’s the changes in different brain structures that set the sexes up for those variable risks.

Estrogen helps—until it doesn’t.

estrogen memory

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Estrogen helps—until it doesn’t.

There’s (obviously) a dramatic drop in estrogen at menopause that corresponds for many women with some memory loss. “Many women will tell you that menopause feels like you’re in a brain fog,” says Dorene M. Rentz, PsyD, associate professor of neurology at Harvard Medical School. “When women go through menopause, it’s like they lose their memory advantage over men and ‘catch up’ to where men have always been.” But what’s still not entirely clear is exactly what benefit estrogen plays—especially because hormone therapy doesn’t seem to improve any of that initial loss.

Easy And Effective Tips For Online Article Marketing

An excellent method of beginning article marketing is checking out many different magazines. You can find them online or at your local library. You can use the ideas in magazine to write interesting articles of your own.

Improve your site’s search ranking by including more internal links. When you add new content to the page, link back to previous content. For instance, if you have a blog about recipes and are posting an Italian pasta dish, link back to a previous recipe you wrote about lasagna. When you do this, you automatically boost internal traffic within your site, which can raise your ranking.

Provide your readers with valuable information. People want to know that what they are reading matters. If what you say matters, then your readers will think you have other things to say that matter.

One tip to consider when considering article marketing is that writing is not as bad as you may think it is. It is important to write just as you would speak and then clean up any of the grammatical errors afterward. After practice, you should be able to write short articles in only a matter of minutes.

By specializing ones article marketing to a select field or certain niche one can not only hone their articles to their best but also attract many viewers from that field. Apart from the ability to refine ones articles there is less competition within that articles marketing niche that one has found.

You’re probably going to have more questions than you’re able to find answers to, as you start out with article marketing. It’s important that you just keep your nose to the grindstone. Once you learn the basics, the veil is removed and you will begin to figure a lot of it out on your own without the assistance of others.

You do not need a website or a blog to be a great article marketer, but you will still need to reach out and make your presence known on various sites and blogs. A lot of people think article marketing is a shortcut in internet marketing, but it actually involves a lot more work, because you need to continuously write articles and post them in various locations.

Make sure that your target keyword for your article is something that people are actually searching for. You can create the best content in the world but if no one actually needs it, then your work is pointless. Use keyword tools to find subjects that people are searching for, to help you decide what content to create.

Be sure to use sub-headings in your article. This tactic helps to set off the different paragraphs in your piece. It emphasizes each of your points, while at the same time bringing your entire article together. Readers will be able to easily go from one point to another, maintaining focus on the topic. You can also use keywords in your sub-headings.

Research the topics that you want to write your articles on. It helps to already have a base of knowledge about said subjects, but further research is always a good idea. You can learn a lot more about the subjects and that can provide you with more material to write about in your articles.

Include your bio on every article. Inform the reader a bit about yourself and link back to your site. If a reader likes your article, they could possibly visit your website through the link. By having the link handy, you make it easy for readers to just click on the link to visit your site. Articles that have author bios seem more personal and let readers feel more connected to you.

One article should be written and submitted to a quality directory each day. When you want to improve your rank on search engines, writing an article that links to your website each day is effective, because it provides you with high-quality backlinks. Best of all, it’s free!

A fantastic article marketing tip is to branch out and get your own web site. With your very own web site you’ll be able to post your own articles at any length you want. You can even include advertisements from affiliates because you’ll have total control of your site.

If you want to succeed in article marketing seriously, don’t let private label rights (PLR) articles be your main source of content. PLR articles are copied all over the web. It doesn’t matter how much you try to spin it or rephrase it, you will end up with something that a thousand other people have on the internet and your rankings will reflect that. PLR does have its place but don’t rely on it too heavily.

Search out the popularity of your keywords before posting your articles or before writing them. It may be that the main keyword you were to focus on is incredibly popular and as such hard to rank in. Try finding a related but slightly less popular keyword, and retool your article to use the new less competitive keyword. A quality piece on a less popular keyword will rise in the ranks much faster than an article with a keyword that everyone is trying to rank with.

Let them know before they start reading! Include the most relevant information within the title, then corroborate your statement with useful facts and possible solutions.

Here is a great tip for article marketing! Use an RSS feed to get your articles out to more readers. An RSS feed can syndicate your articles to everyone that is interested. Add the RSS icon to your site and remind readers in your emails that they should subscribe to it, so that they won’t miss any of your upcoming articles.

Suitability is the trick here. The requirements of the magazine must be taken into account first. Use your creativity to give them what they want. The closer you match the specific interests of the magazine, the more likely you will get acceptance from the editor. You’ll be surprised and overjoyed when your content is published.

Lead Generation Getting You Down? These Tips Will Help

Have you always dreamed of owning your own business? Are you wondering what all you need to know to get started? One important aspect of owning a business is generating new leads. This article has some great suggestions to help you out. Keep reading to learn about applying these ideas.

To generate leads for your enterprise, make people an offer. The offer can be in the form of a free ebook, newsletter, coupon or other enticement. Make sure it is high in value and relevant to your particular audience. When you make a tempting offer, you will generate plenty of good leads.

Survey your current customers about where they typically congregate online. To generate quality leads, you need to understand where your audience hangs out. Once you know, get involved in that community any way you can. That may mean advertising or it may mean becoming a thought leader in the community.

Know going in that lead generation is a time consuming and ongoing process. It’s not a set it and forget it situation. You need to work at it. It takes building trust and thought leadership in the markets in which you sell. Be patient and work hard and you’ll really reap the rewards.

Avoid overkill in your information gathering. Many leads will be happy to supply basic information. However, with each data field that your potential lead needs to fill, their desire to continue wanes. Gather the basics that will be necessary to qualify the lead without pushing for every bit of information you can gather.

Check out local events in order to maximize your leads. If you’re allowed to have a table there, you could hand out pamphlets and hold a giveaway. Just ask people to leave their name and email in return for a ballot, but be sure to let them know if you’ll be adding them to a mailing list.

Door knocking is always an option, so don’t rule it out. This can even be true if your business is B2B. Visit businesses and ask them about who they’re currently using for whatever it is you’re selling, then let them know why you’re the better option. Leave some materials behind and move on to the next location.

Search engine optimization, while organic, is all about lead generation as well. How? Your targeted customer base is searching niche specific keywords. If you’re targeting the right keywords with all of your sites and content, then you’re generating new leads. This does take time, but it’s a process that should always be in the works.

Find out if any local publications available for free fit within your niche. For example, real estate agents can get into the local “New Homes” guides found in boxes around the city. If you are a dentist, you could get an ad in a free kids’ magazine which details local attractions.

If you’re not wanting to pay for a generated lead list, paying in the form of cost per click advertising is not a bad idea. This can really jump start your leads while other strategies are going to take time. In this way, you’re balancing your efforts and driving new customers to your site immediately.

Use time sensitive offers to generate more valuable leads for your business. Since people usually want what they can’t have, they will be more likely to sign-up if they know the offer is set to disappear. Stay true to your word and dissolve the offer at your stated deadline, then count your new leads!

Make sure you understand what you hope to gain from your lead generation efforts. If you have goals in your business, you should have similar goals when it comes to building it. Know how you plan to gather leads, how many you need for each push and how to best use them.

Never overlook or underestimate a lead source. You will have many avenues for gathering leads such as buying or self-gathering or even word-of-mouth. Always look at each avenue for validity. Buying leads can be a great way to jump start your efforts, but they may not be the same quality leads you gain from a targeted effort.

There are many frustrated people that can’t figure out how social media sites can be their best lead generation tool. While it’s all-inclusive and goes in many directions, understand the main goal of social media is to help people. Secondly, think about the fact that you’re communicating with potential customers in a much more relaxed and unique fashion. Now it’s time to get creative!

Before you spend any money on a database full of leads, make sure the leads within the data are actually helpful to you. You will want to get quality prospects for your business. A database full of irrelevant leads will be of no use to you. It can be money spent with no return on investment.

You can already start getting quality leads by taking the time to interact with the consumers you do have. Ask your current customers to opt-in to your marketing messages. Since you are asking people you already know to opt-in to receive messages from you, you have a higher chance of winning them over since they can already identify with your business.

Tell the visitors to your site what they need to do as soon as they end up on your website. Begin this process by taking an objective look at every web and landing page you have. Be sure each step is clear. If that is not the case, change the page to make it easy for your visitors to understand.

Keep in mind that direct mail isn’t dead. Direct mail may not be dead. Many marketers have turned to email, so now is the chance to make any direct mail stand out. Figure out if this method is right for you through testing and segmentation. This can help you figure out the right people to send it to without wasting your money on those that aren’t interested.

As you can see, lead generation is a necessary aspect of your business. Taking the time to learn about lead generation will pay off in the long run. The more successful you are in applying them, the greater your customer base will become. Start implementing all of these ideas today.

How To Increase Your Business Affiliate Marketing

Affiliate marketing can be a great way to make money, but if you don’t know how to do it, becoming successful can seem like a daunting task. It’s not as complicated as it can sometimes seem, though. Here are some great, simple ideas for making your affiliate marketing efforts more successful.

Starting out with foundation links from trusted sites is the best way to go when you’re just getting started. Seeking links from authority sites within your market is better than having unrelated links for the purposes of traffic and name recognition. Although there are shortcuts you can take, never tempt the integrity of your site by going the easy route.

A great affiliate marketing tip is to put Google AdSense on your site. AdSense is an ad that is placed on your site, and when the ad is clicked on by a guest on your site, you will be paid by Google for that click. If you have a site that has a lot of visitors on a regular basis, it is easy to earn some extra money using AdSense.

A very good idea in marketing is to use the word “limited” when you are advertising a product. People like to buy things that they think are very valuable and unattainable to the average person. So, saying that something is in limited supply, makes it more appealing to them.

Take the time to create a longer autoresponder series so that you can set it and forget it. You always want to keep you and your products in potential customers minds but you shouldn’t be spending hours a day on it. Create a long series of tips or articles that you can set to deliver over months or even an entire year. Make sure that the content is useful to the customer and that they don’t read as just “Buy My Product”! or you will end up in the spam folder.

Make sure you understand that affiliate marketing is not a get rich quick money scheme. You will have to put a lot of time and effort into forming quality affiliate compaigns if you want to be successful. Learn about different ways to maximize your quality if you want to reap the benefits of affiliate marketing.

Surround the product that you are marketing with content that won’t date easily. For instance, if writing a review, make sure you don’t mention details that will date it unnecessarily. This will mean that you’ll be able to keep earning from the same link over many years, as it will remain relevant.

In affiliate marketing, ensure you keep your ads family friendly, unless you’re putting them on a website with content which is already not family friendly. This is important, not just because x rated ads might put some of your customers off, but also because a site with x rated ads is much less likely to be featured highly in search engine rankings.

Present all of your information clearly and with focus to your customers. Try not to clutter up your sites with items that aren’t helping you to grow your profits. Keep your focus on the content that relates to your product and to the advertising you have. Take a critical eye to all of your components, and remove those that don’t help you.

You always need to know what you’re in store for as an affiliate, so work to understand the entire process before you begin to traffic someone else’s products. Any surprises down the road can throw your campaign off a bit, if not completely destroy it, so make sure you understand what you’re getting into.

A great tip for affiliate marketing is to give your readers different way to connect with your affiliate marketing. Implementing social media such as Facebook and Twitter are great ways to generate more traffic to your site and this will result in more hits to your affiliates sites as well.

In order for your affiliate program to be successful, it is imperative that you meet the needs of your reader. Why are they coming to your page? Is the information you are providing what they are looking for? When you have your site designed properly, then decide what affiliate ads are relevant to the information you are providing your readers.

You should have convinced the person who clicks on your affiliate link to buy the item before they choose to click through to the sales site. It’s up to you to discuss the ways the product will benefit the reader, the quality of the product, and what makes the company that is selling it trustworthy.

Don’t get too fancy garnishing with colors on your website. Studies have shown that it’s the least stressful for the human eye to read black text on a white background, and that Times New Roman is the easiest font to read. Choose two or three other accent colors to use for headers or menus and don’t go beyond that.

To get repeat business out of affiliate marketing, make sure that your affiliate is a good place to do business. Actually try some orders and products through your own site or links so that you know exactly what kind of experience your prospects can expect to have when they follow your leads.

Look at the fine print! If you use an affiliate program that offers subscriptions to customers, it can be a great passive income! You could be earning income for the amount of time that the customer stays signed up for the subscription. Be sure to look at your contract! Many companies will – only offer you a profit – for the initial sign up of a customer.

This collection of tips should help you navigate the waters of the affiliate marketing world with confidence and wisdom, so that you know how to direct your energy, to make your business or businesses, as profitable as possible. Soon, you’ll be so good at affiliate marketing that you’ll be able to give other people advice!

Achieving Great Success By Using Email Marketing

Would you like to reach a broad audience in a very direct way? You can do that with email marketing! But how can you use email marketing to its fullest potential? In this article, you’ll find some great tips that will make the emails you send out a huge success.

Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.

Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.

Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.

Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.

Use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don’t wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have.

Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business’s branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.

On your sign-up page, give your customers the option of providing their first name. By doing this, you can include their name in each email so the message feels more personal. Customers will feel less anonymous and the emails that you send will stand out in their inbox.

Make your marketing emails personalized. You can do much more than inserting a first name into a generic message. You should use everything you know about your customers. Take the time to divide your mailing list into various groups that happen to share something in common. This will allow you to make adjustments to your email in order to tailor to each group.

Do not worry about anti-spam filtering when you compose your marketing emails. You need not avoid any particular phrases or use exotic spelling and punctuation in words like “free.” As long as you are not sending out unsolicited emails, you have already cleared the spam filter hurdle. Write for people instead of machines.

You might need to try following up to your customers with an alert on a price increase. The email could include a link that says to act now in order to avoid this increase. The ending of the message could convince them to click on the link in order to understand all the details.

Write good content in your emails. Do not copy something, whether from another site or your own, directly into your email. Emails are not like web pages; they must be short and concise to hold your reader’s attention. That said, the content must be well-written, grammatically correct, and free of spelling errors.

Accusations of spam can ruin your reputation. Lessen the likelihood of this occurring by implementing at least one confirmation step to the email opt-in. Your customer will receive an email to ensure they typed in their email address correctly, and that they actually subscribed. Give consumers two options in the email – click one link to confirm or another link to opt-out. This will provide you with proof that you’re not a spammer while protecting your readers, giving them confidence in the fact that you respect their wishes.

You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.

Now that you’ve read this article, you know how to make email marketing work for you. Apply these tips, and you’re sure to see results. Feel free to experiment with what you’ve learned and develop new strategies of your own. A little emailing can go a very, very long way.

Making A Profit With Your Online Agency Shouldn’t Be Hard!

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Stop Hemorrhaging Profits! Learn From Experts In Internet Marketing

Marketing a product or service using the internet in the age of social networking has never been easier. If you have been waiting for your golden opportunity to make a splash in the market, now is the time to strike. This article will get you on your way utilizing internet marketing.

Wise internet marketers will treat their customers’ email addresses with respect. While early Internet marketing tactics relied on frequent updates via email and newsletters, today these measures are appreciated by very few online business customers. Saturating the inbox of a potential customer can degrade his or her opinion of the website sending the email.

Flashy websites may be attention grabbing, but they are also distracting. Remember, you have just a few seconds to grab a visitor’s interest when they arrive at your site, so making a good first impression is key. Chances are good that they will move on if it takes any longer.

To write clean and simple HTML code learn how to write web copy using the Markdown language. Markdown was developed to give web copywriters a simple way to build HTML code into an article (like H1 tags and ordered lists) that is as clean as possible. Many content management systems allow the Markdown syntax directly in their post editing software.